The company was founded in 1991 by Assaf Gil and his father, the late TV director Haim Gil, and since 1994 it has been owned and managed by Assaf Gil. Gil Productions is a groundbreaking company that has significantly changed the face of television in Israel. At the beginning of its journey, the company was one of the only companies in the market to import formats to Israel until it became the dominant trend in the television world. The company was also the first to launch reality shows in the fields of dancing (Dancing with the Stars), cooking (MasterChef), and identified successful formats worldwide before anyone else and produced them in Israel. The company specializes in human and positive storytelling and sensitive and refined productions. Most of the company’s productions received high ratings and significant commercial success on all the channels they were broadcast on.